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L’amore Aesthetics is committed to protecting your privacy and handling your personal information lawfully, fairly and securely. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, make a booking, attend a consultation or receive treatment.
L’amore Aesthetics operates as a sole trader and is the data controller for the personal information described in this policy.
Contact Details
L’amore Aesthetics
Llwyn Coch, Broadlands, Bridgend, CF31 5BJ
Email: info@lamoreaesthetics.co.uk
Website: lamoreaesthetics.co.uk
Information We May Collect
Depending upon your interaction with us, we may collect:
• Your name, date of birth and contact details
• Address, telephone number and email address
• Appointment and booking information
• Consultation forms and treatment records
• Relevant medical history, allergies, medications and health information
• Treatment plans, clinical assessments and treatment outcomes
• Before-and-after and other treatment photographs
• Consent forms and records of consent
• Correspondence by email, telephone, SMS, WhatsApp or social media
• Payment and transaction information
• Marketing preferences
• Information provided through our website
• Technical information relating to your use of our website, where applicable.
Health and treatment information may constitute special-category personal data and is handled with additional care and protection.
Why We Use Your Information
We may use your information to:
• Arrange and manage consultations and appointments
• Assess your suitability for treatments
• Provide safe and appropriate treatment and aftercare
• Maintain appropriate treatment and clinical records
• Contact you regarding appointments, treatment and follow-up care
• Process payments and administer purchases or payment arrangements
• Respond to enquiries, complaints or requests
• Meet our professional, insurance, regulatory and legal obligations
• Maintain and improve our services
• Protect our clients and business from fraud or misuse
• Send offers, news and marketing communications where permitted.
Our Lawful Bases
Depending upon why we are using your information, our lawful bases under UK data-protection law may include:
• Performance of a contract or taking steps at your request before entering into a contract
• Compliance with a legal obligation
• Our legitimate interests in operating, protecting and improving L’amore Aesthetics, where those interests do not override your rights
• Consent where consent is the appropriate lawful basis.
Where we process special-category personal data, including health information, we will only do so where an appropriate condition under Article 9 of the UK GDPR and applicable UK data-protection legislation applies. This may include explicit consent where appropriate.
Treatment Photographs
Photographs may be taken where appropriate as part of your consultation, assessment, treatment record, monitoring or aftercare.
Clinical photographs forming part of your treatment record will be handled as confidential client information.
We will not use identifiable before-and-after photographs for advertising, social media, our website or other promotional purposes unless the appropriate separate consent has been obtained.
Where marketing use is based upon consent, you may withdraw that consent for future use by contacting us.
Bookings and Practice Management
L’amore Aesthetics uses ANS (Aesthetic Nurse Software) to assist with appointment management and client records. Information necessary to manage your booking, consultation and treatment may therefore be processed through this system in accordance with applicable data-protection requirements.
Payments
Payments may be processed through third-party payment providers including Stripe, Worldpay, Klarna and Clearpay, depending upon the payment method selected.
Payment providers process certain information in accordance with their own privacy policies and security requirements. L’amore Aesthetics does not generally need to retain your complete payment-card details.
Marketing Communications
Where permitted, we may contact you about L’amore Aesthetics treatments, services, news and offers by methods including email, SMS or WhatsApp.
Where consent is required, marketing will only be sent where the appropriate consent has been obtained.
You can withdraw your marketing consent or opt out of marketing communications at any time by using an unsubscribe facility where provided or by contacting info@lamoreaesthetics.co.uk.
Opting out of marketing will not prevent us from sending necessary communications concerning an existing appointment, treatment, payment or other service you have requested.
We will not use health or other special-category information to target marketing without an appropriate lawful basis and special-category condition, including explicit consent where required.
Who We May Share Information With
We do not sell your personal information.
Where necessary, information may be shared with trusted service providers or organisations involved in operating our business, including:
• Appointment and practice-management providers
• Payment processors
• Website, hosting, email, IT and communications providers, including GoDaddy where applicable
• Professional advisers, insurers or legal representatives
• Healthcare professionals where appropriate and lawful
• Regulatory, law-enforcement or other authorities where disclosure is legally required.
Only information reasonably necessary for the relevant purpose will be shared.
International Data Transfers
Some technology or service providers may process information outside the United Kingdom. Where personal information is transferred internationally, we will take reasonable steps to ensure an appropriate lawful transfer mechanism and safeguards are in place where required.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable clinical, professional, insurance, taxation and legal requirements.
Different types of information may therefore have different retention periods.
When information is no longer required, it will be securely deleted, destroyed or anonymised where appropriate.
Keeping Your Information Secure
We take reasonable organisational and technical measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
Access to client and treatment information is restricted to those who have a legitimate reason to access it.
Your Data Protection Rights
Depending upon the circumstances, you may have the right to:
• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of information in certain circumstances
• Request restriction of processing
• Object to certain processing
• Request transfer of certain information
• Withdraw consent where processing is based upon consent
• Object to direct marketing.
These rights are not absolute and some information may need to be retained where there is a lawful, clinical, professional or regulatory reason for doing so.
To exercise your rights, contact:
We may need to verify your identity before fulfilling a request.
Cookies and Website Information
Our website may use cookies and similar technologies to operate correctly, understand website use and provide certain functionality.
Where consent is legally required for non-essential cookies or similar technologies, visitors will be provided with an appropriate choice.
Complaints
If you have concerns about how L’amore Aesthetics has handled your personal information, please contact us first at info@lamoreaesthetics.co.uk so that we can investigate.
You also have the right to raise a concern with the UK Information Commissioner’s Office (ICO).
Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, systems or legal requirements. The latest version will be published on this website.
Last updated: September 2026